Product insights based on science
Finch is a tool that educates people on the ins and outs of sustainability.
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How we rate
BEHIND-THE-SCENES (OF OUR BULLSH*T DETECTOR)We rate products on a scale of 1-10, based on six environmental footprints and real reviews. Our algorithm analyzes data from 250+ sources.
CLIMATEThe carbon dioxide and other greenhouse gases that are directly or indirectly released into the atmosphere by a product when it is made or used.
waterThe amount of water that is used to make and use a product, and the vulnerability of the watershed that the water is pulled from.
human well-beingThe level of toxicity of a product, including if it is detrimental to you and your family's health and/or to the workers who make it. This also accounts for the treatment of workers along the supply chain and their working conditions.
ECOSYSTEMThe impact a product has on biodiversity, including the extent to which it harms or benefits local ecosystems and the natural habitats that plants and animals rely on.
WASTEThe waste created by a product and its packaging, which is the result of how it is manufactured, how long a product lasts and how likely it is to be reused, recycled, or landfilled. This also accounts for whether that waste is hazardous.
RAW MATERIALSThe materials that are used to make a product, which accounts for how rare they are, whether they are renewable, how difficult they are to source, and how environmentally damaging it is to collect them.
REAL REVIEWSThe functionality, quality, and practicality of a product based on aggregated, anonymized reviews scraped from Amazon. What's the point of a product that's better for the planet if it doesn't work well?
LEARN MORE ABOUT OUR RATING SYSTEMWise Guides
Find the best of the bestCheck out our Wise Guides for the reliably simple and efficient intel you need to make informed choices when shopping. We believe that understanding the science of sustainability gives control back to you as a citizen, not just as a consumer.
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Putting products through the wringer
top-tier engineersOur word is only as good as the data we provide, so we are rigorous about our research and point to primary sources at every step.
Reliable RecommendationsOur crystal-clear ratings decode products’ environmental and social impacts and highlight functionality to make sure you get the right intel at the right time.
Focus on real lifeNo one should be beholden to “sustainable,” “clean,” or “green” restrictions. We’re here to support your choices and point you in the right direction so you can focus on what matters.
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THE BREAKDOWN ON WHAT IT ALL MEANS & WHY IT MATTERS
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